APPROACH (1) : WORLDS COLLIDE

Fluent in Fütbol; using language and color to represent the cultures within the GTA as well as MLS and Lisa MX. This campaign would also link and introduce to TFC’s Global Toronto Area campaign and story.

APPROACH (2) : THE CLIMB

Playing for the Peak; showcasing Every challenge. Every minute. Every game. through sequence and player defence. Game action and team work shots were integral in building this campaign.

APPROACH (3) : THE HUNT

The Hunt is On; Challenging the idea of 3 Nations. 1 Champion. with the use of TFC’s stadium guardian hawk and using it’s prey instinct to support the campaign.